The popular ‘diet clubs’ that promote these restrictive, low calorie and low nutrient diets are such profitable businesses because they are designed to fail. They ensure rapid results in the short-term and weight regain in the mid to long-term thus ensuring customers continue to go back time and again.

IBS is a problem I see so often in clinic and it is problematic on many different levels. If you have been struggling with IBS, you may well have been suffering with it for years and, while a diagnosis can – at first– offer comfort in finally having a recognised problem, the satisfaction is short lived because often that’s where all support ends, and you’re left trying to fix the problem on your own.

Are food cravings all in your head or is your body trying to tell you something?